Brief Introduction

AI has profoundly transformed service interactions, value creation, and user decision-making across modern electronic business ecosystems. While AI-driven personalization and recommendation systems effectively boost operational efficiency and user engagement in digital commerce, their rapid and widespread adoption also raises critical concerns regarding user psychological well-being, algorithmic fairness, and digital trust. In electronic commerce contexts, AI applications further shape relational dynamics and user well-being outcomes, highlighting the need for human-centered design considerations. As digital well-being emerges as a core concern in e-commerce research, scholars have called for systematic frameworks to examine the multifaceted impacts of AI on individual users, while unfair algorithmic practices in pricing and recommendations threaten social equity and long-term platform sustainability. Against this dual reality of technological benefits and societal risks, this workshop explores the interplay between AI technologies, user well-being, and social good in electronic business, investigating how responsible design, governance, and innovation can mitigate harms, advance equity, and align AI-driven e-business development with sustainable social value creation.

Topics

1. AI personalization and user psychological well-being
2. Algorithmic fairness and social equity in AI era
3. Trust, transparency and explainable AI for well-being
4. Generative AI applications and user well-being in e-services
5. Digital inclusion and vulnerable user empowerment via AI
6. Ethical AI governance for social good in digital commerce
7. User well-being in human-AI interactions
8. AI-driven sustainable consumption and social value creation
9. Unintended harms of e-commerce AI and mitigation strategies

Call for Participation

• Submission System: https://easychair.org/conferences/?conf=iceb2026
• Submission Deadline: June 22, 2026 (Both full papers and extended abstracts are accepted; submissions must be original, unpublished work.)
• Format Requirements: Submissions must comply with the unified conference standards (please refer to the "Initial submission guidelines" on the conference website for specific details.)

Important Dates

• June 22, 2026: Submission Deadline
• June 28, 2026: Notification of Acceptance
• July 17, 2026: Workshop